Both flyers & product spec sheets play a unique role in the sales cycle. How do they differ? How can these two literature be optimised?
Tag: Aldric Tinker Toyad
What is a Product Spec Sheet?
Product Spec Sheets are common sales literature. Unlike other materials, it serves a specific function and in conjunction with other resources. Check out this video to know whether it is suitable for your business. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Summarising the Challenges to Global Marketing Communications
In my previous two videos on global marketing communication (Marcom) challenges, you went through a list of fourteen (14) challenges. Here are two more challenges which you will face. Yet, with challenges come opportunities. It could be opportunities to reap rewards or opportunities to learn from the experience. What challenges do you face when communicating…
Eight More Challenges to Global Marketing Communications
When you’re communicating to a global audience, one set of challenges you face is how they would perceive it. Another set of challenges revolves around the channel and distribution media. Check out this video to explore eight more challenges to global marketing communications (MarComm). ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert…
Six Challenges to Global Marketing Communications
We can reach out to as many people as possible today. Thanks to the Internet and the various platforms at our fingertips. With the infinite potential comes a multitude of challenges. In this video, let’s explore six challenges to Global Marketing Communications. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert…
What is a PR Briefing Book?
Is your spokesperson prepared for the upcoming meet-the-media session? Prepare a PR briefing book for them before the session. Why? Check out this video to find out more, and how to prepare these documents. If you need help, let’s talk. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Contractor vs Consultant: Which one are you?
Are you a contractor? Or a consultant? Are you engaging the former or the latter? What’s the difference between the two? Are there overlaps? Check out William McKnight’s ’90 Days to Success in Consulting’ for more information. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
How Aggressive is Your Communications Department?
Your Corporate Communications Department manages your company’s reputation. They are the first point of contact for external parties who are not your customers. This includes the media, NGOs, and more. In times of crisis, the Comms Department prep your spokesperson what to say and how to deflect issues. Besides that, they work strategically to improve…