Public Relations and Communications Association (PRCA) Malaysia and Public RelationsPractitioners Society of Malaysia (PRactitioners) wish to express our grave concern over therising number of unethical entities misrepresenting themselves as legitimate public relationsservice providers. These operators lure unsuspecting clients with sensational promises suchas “guaranteed media coverage,” “headline success without spending thousands,” and“overnight fame.” These claims blatantly…
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The Role of Copywriting in Building Brand Trust
Why the Right Words Make All the Difference People don’t inherently trust companies. They trust what they see, read, and experience. They trust clarity, consistency, and character. In a world flooded with corporate noise, copywriting is your brand’s first (and often only) chance to cut through the fog and build trust. Whether it’s an annual…
Common Mistakes in Annual Report Writing (And How to Avoid Them)
Turn Your Report From Forgettable to Powerful Annual reports are more than just compliance documents—they are reflections of your company’s values, performance, and leadership. But even well-established companies fall into predictable traps when preparing their annual report. These mistakes in annual report writing may seem small, but they often erode investor trust, create information asymmetry,…
What Makes an Annual Report Investor-Friendly?
Crafting Reports That Build Confidence and Communicate Value Annual reports do more than fulfil statutory requirements. They are the primary document through which investors—existing and prospective—understand your company’s value, resilience, and direction. In Malaysia’s competitive and compliance-driven landscape, crafting an investor-friendly annual report is not just smart; it’s strategic. Why It Matters: The Investor’s Lens…
Why Your Annual Report Is More Than a Compliance Document
Strategic Storytelling to Engage Stakeholders and Close the Information Gap Most companies treat their annual reports like a regulatory obligation—a document to be filed, archived, and forgotten. But what if we told you that your annual report could be one of your most powerful tools to shape perception, earn stakeholder trust, and build long-term brand…
Let’s Connect on LinkedIn
Can you believe that it’s December? In 31 days, we will enter 2021. 2020 was an eventful year. No doubt it was a challenging year for many. In this ‘last mile’ month, what are your plans? How did you fare? What do you have planned for 2021? If you have not already, I’d like to…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Let’s Connect on LinkedIn
4Q 2020 has begun. Are you ready to close the year? Have you begun planning for 2021 yet? If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from…
Let’s Connect on LinkedIn
3Q 2020 is coming to an end. In 30 days’ time, we enter the final quarter. How are you moving towards your revised target? If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily….
Ten Rules to Adopt Integrated Marketing Communications
Whether a single operator or a complex organisation spanning countries and regions, the ability to execute marketing communications coherently is crucial. It reduces waste and encourages coherent communication over different periods. If you want to adopt Integrated Marketing Communications, adopt these 10 rules for your organisation. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist…