Before you initiate your marketing communications exercise or campaign, can you answer these questions? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or…
Tag: Content Marketing
Who Should You Be Targetting?
Who should you target your communications towards? How would they impact the final decision to buy? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326)…
What is “Media Monitoring”?
Media monitoring is a common exercise by businesses and organisations. Why? What is it about? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp…
What are ‘stakeholders’?
What are ‘stakeholders’? Why should you care about them? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or Telegram (https://t.me/aldrictoyad). Connect with Advert…
What is your Market Communication accomplishing?
When businesses communicate with their market, what are they trying to do? Are your communications aimed to move your customers along? Or are you adopting a one-size-fits-all approach hoping something would work? Check this video out to know more. ALDRIC TINKER TOYADÂ is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps…
Do You Produce Content for All Markets or Focus on One?
In a recent consult, my friend asked me whether he should create (video) content for all his market segments or focus only on one. It was a lengthy discussion and this 15-minute video is among the key takeaways. May the Fourth be with you! Aldric Tinker Toyad is the Copywriter & Content Strategist…
Sales vs Marketing – Get It Right & Avoid Issues as you Grow
Sales and marketing are often interchanged. The smaller the organisation, the higher the chance it intertwines. Yet these two business functions serve two different – albeit related – purposes. As a freelancer, solopreneur, or budding entrepreneur, why should you care about the distinction? What does it have to do with how you run your business?…
[Article] How COVID-19 is Fast-Tracking Emerging Tech
“Businesses are also experimenting with VR platforms to train employees, hold conferences, collaborate on projects and connect employees virtually. For example, scientists worldwide have turned to Nanome, a VR software platform for molecular design, to collaborate on coronavirus research and potential treatments.” How COVID-19 is Fast-Tracking Emerging Tech, eMarketer Link: https://www.emarketer.com/content/how-covid-19-is-fast-tracking-emerging-tech What technologies are you…
You Don’t Always Need a Facebook Page…
Do you really need a Facebook Page? Check out this video to see whether you do.
What is the Purpose of your Website?
Why do you want to have your website? What are its objectives?