Public Relations and Communications Association (PRCA) Malaysia and Public RelationsPractitioners Society of Malaysia (PRactitioners) wish to express our grave concern over therising number of unethical entities misrepresenting themselves as legitimate public relationsservice providers. These operators lure unsuspecting clients with sensational promises suchas “guaranteed media coverage,” “headline success without spending thousands,” and“overnight fame.” These claims blatantly…
Tag: Public Relations
Lawmaker vs. Policymaker
Because of the intersection, the two terms are often interchanged. Yet policymakers and lawmakers are two different classes of people who have different roles. Different roles also mean they cater to different purposes and stakeholders. Check this video out to see how they are similar and different. ALDRIC TINKER TOYAD is the Copywriter &…
What is ‘public relations’?
Public relations, or PR, carries a lot of connotation. It is often associated with media relations. While media relations falls within the domain of PR, it’s not the only area. In this video, I share other areas of PR and how it addresses certain business functions or challenges. ALDRIC TINKER TOYAD is the…
What is a PR Briefing Book?
Is your spokesperson prepared for the upcoming meet-the-media session? Prepare a PR briefing book for them before the session. Why? Check out this video to find out more, and how to prepare these documents. If you need help, let’s talk. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer…