Whether a single operator or a complex organisation spanning countries and regions, the ability to execute marketing communications coherently is crucial. It reduces waste and encourages coherent communication over different periods. If you want to adopt Integrated Marketing Communications, adopt these 10 rules for your organisation. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist…
Tag: Marketing Communications
Three Sets of Questions to Answer Before You Deploy Your Communications
Before you initiate your marketing communications exercise or campaign, can you answer these questions? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or…
P.E.S.T. & Your Communications
Four external factors impact how, when, and why you are communicating your message to your stakeholders. Ignoring these factors could result in undesired consequences; knowing and respecting them would help give you and your organisation better optics. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
Who Should You Be Targetting?
Who should you target your communications towards? How would they impact the final decision to buy? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326)…
Four Criteria for Solid Target Audience
Sound target market helps planning, execution, and audit easier. How would you know when your target market is sound? Test what you have against these four criteria. Evaluate whether you should proceed with it or redefine them. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
What is your Market Communication accomplishing?
When businesses communicate with their market, what are they trying to do? Are your communications aimed to move your customers along? Or are you adopting a one-size-fits-all approach hoping something would work? Check this video out to know more. ALDRIC TINKER TOYADÂ is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps…
Eight More Challenges to Global Marketing Communications
When you’re communicating to a global audience, one set of challenges you face is how they would perceive it. Another set of challenges revolves around the channel and distribution media. Check out this video to explore eight more challenges to global marketing communications (MarComm). ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert…