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Tag: Content Strategy

Who Should You Be Targetting?

Posted on June 22, 2020March 29, 2020 by admin

Who should you target your communications towards? How would they impact the final decision to buy? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326)…

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What is “Media Monitoring”?

Posted on June 1, 2020March 29, 2020 by admin

Media monitoring is a common exercise by businesses and organisations. Why? What is it about?     ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp…

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Do You Produce Content for All Markets or Focus on One?

Posted on May 4, 2020March 29, 2020 by admin

In a recent consult, my friend asked me whether he should create (video) content for all his market segments or focus only on one. It was a lengthy discussion and this 15-minute video is among the key takeaways. May the Fourth be with you!     Aldric Tinker Toyad is the Copywriter & Content Strategist…

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[Article] How COVID-19 is Fast-Tracking Emerging Tech

Posted on April 14, 2020April 14, 2020 by admin

“Businesses are also experimenting with VR platforms to train employees, hold conferences, collaborate on projects and connect employees virtually. For example, scientists worldwide have turned to Nanome, a VR software platform for molecular design, to collaborate on coronavirus research and potential treatments.” How COVID-19 is Fast-Tracking Emerging Tech, eMarketer Link: https://www.emarketer.com/content/how-covid-19-is-fast-tracking-emerging-tech What technologies are you…

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