Happy Harvest Festival! Selamat Hari Gawai Dayak. Gayu Guru Gerai Nyamai, Lantang Senang Nguan Menua. If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and…
Tag: Aldric Tinker Toyad
What is ‘public relations’?
Public relations, or PR, carries a lot of connotation. It is often associated with media relations. While media relations falls within the domain of PR, it’s not the only area. In this video, I share other areas of PR and how it addresses certain business functions or challenges. ALDRIC TINKER TOYAD is the…
What are ‘stakeholders’?
What are ‘stakeholders’? Why should you care about them? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or Telegram (https://t.me/aldrictoyad). Connect with Advert…
What is your Market Communication accomplishing?
When businesses communicate with their market, what are they trying to do? Are your communications aimed to move your customers along? Or are you adopting a one-size-fits-all approach hoping something would work? Check this video out to know more. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps…
Do You Produce Content for All Markets or Focus on One?
In a recent consult, my friend asked me whether he should create (video) content for all his market segments or focus only on one. It was a lengthy discussion and this 15-minute video is among the key takeaways. May the Fourth be with you! Aldric Tinker Toyad is the Copywriter & Content Strategist…
Let’s Connect on LinkedIn
Happy Labour Day! If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Branding vs Marketing for Entrepreneurs, Small Business Owners, & Freelancers Explained
What’s the difference between Branding & Marketing? As business functions, why should business owners, entrepreneurs, and freelancers care? After knowing, what can you do for your business? Aldric Tinker Toyad is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through…
Sales vs Marketing – Get It Right & Avoid Issues as you Grow
Sales and marketing are often interchanged. The smaller the organisation, the higher the chance it intertwines. Yet these two business functions serve two different – albeit related – purposes. As a freelancer, solopreneur, or budding entrepreneur, why should you care about the distinction? What does it have to do with how you run your business?…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Expensive to Premium: Positioning Your Value Proposition
What do you do when your customers see you, your products, or your solutions as “expensive”?