Media statements or press releases are tools commonly used to spread the word through coverage. Often free, there are instances when what you issued would be picked up by different media titles. Here are three common instances where you should issue out Media Statements or Press Releases to generate publicity for your business or organisation….
Tag: Aldric Tinker Toyad
What are “communications tactics”?
What are “communications tactics”? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or Telegram (https://t.me/aldrictoyad). Connect with Advert Writer & Aldric on LinkedIn,…
What is ‘Communications Strategy’?
Before you deploy tactics with the hopes it would help realise your objectives, have a strategy. While “no strategy” is a strategy, embarking on that can result in poor performance. You’d need a lot of luck to achieve the business, marketing, and communications objectives. What is strategy? Check out this video to discover more. …
Marketing Objectives & Communications Objectives
Besides your annual or periodical goals/objectives, your business needs its own set of marketing objectives and communications. What are these two sets of objectives? Why is it important? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Lawmaker vs. Policymaker
Because of the intersection, the two terms are often interchanged. Yet policymakers and lawmakers are two different classes of people who have different roles. Different roles also mean they cater to different purposes and stakeholders. Check this video out to see how they are similar and different. ALDRIC TINKER TOYAD is the Copywriter &…
Who Should You Be Targetting?
Who should you target your communications towards? How would they impact the final decision to buy? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326)…
How Many Revisions is Normal?
Revisions are changes you need to make to a script or piece of work. For the most part, it is a time-consuming exercise. However, it does not have to be daunting when we see it as a conversation based on the work leading towards a better outcome. But how many revisions are considered normal? ALDRIC…
Four Criteria for Solid Target Audience
Sound target market helps planning, execution, and audit easier. How would you know when your target market is sound? Test what you have against these four criteria. Evaluate whether you should proceed with it or redefine them. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
What is “Media Monitoring”?
Media monitoring is a common exercise by businesses and organisations. Why? What is it about? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp…