What do you do when your customers see you, your products, or your solutions as “expensive”? How can you reposition or justify your price? Check out this video to see how.
Month: June 2019
Rich Dad Poor Dad – 001
Rich Dad Poor Dad by Robert Kiyosaki is among my first business/personal finance books. I’ll return to this book in the future. In the meantime, feel free to share your take on this book.
Book Review: The E-Myth (001)
One of my favorite books on business is The E-Myth by Michael E. Gerber. One principle stood out. In this video, I talk about it. I’ll return to this book in the future. In the meantime, feel free to share your take on this book.
Disadvantages of External Copywriters
You will find a lot of reasons why you should work with an external copywriter. To be fair, in this video I share with you the Top 3 reasons why working with external copywriters are a bad idea for your business. This is also a special video. I’m collaborating with my good friend Hugh Hew…
How did you get into Copywriting?
Every copywriter has their unique story on how they came into this profession. Some by design. Others by design. Here’s my story.
Types of Copywriters
There are two types of copywriters in the market. How do you know which one to hire? How do you know which one to be? Allow me to share with you this information so, at the end of the day, you will have a rough idea on working with copywriters.
What is Copywriting? Who is a Copywriter?
Why Hire Copywriters?
New professionals, business owners, and entrepreneurs often wonder why they need to hire a copywriter to write their brochures. Why can’t they just get a relative or clerk to do it? Even better: why not do it themselves? In this video, I share with you the common responses to that question: “Why should I Hire…