How involved are your target audience in the buying decision? The more time, energy, and consideration involved, the more materials they need to feel assured. It also means there are plenty of opportunities to educate them – or be intercepted by competition. What are the two categories of buyers you should be aware of? Watch…
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What are your Messages for the Year?
In an ideal and linear world, we can craft and schedule messages, narratives, and communication as inspiration hits us. Alas, we live, work, and operate in a complex and dynamic world where communication is almost constant. Our target audience may become sensitised to what we have to say or are not clear of what we’re…
Let’s Connect on LinkedIn
Happy New Year! If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Expensive to Premium: Positioning Your Value Proposition
What do you do when your customers see you, your products, or your solutions as “expensive”? How can you reposition or justify your price? Check out this video to see how.
Rich Dad Poor Dad – 001
Rich Dad Poor Dad by Robert Kiyosaki is among my first business/personal finance books. I’ll return to this book in the future. In the meantime, feel free to share your take on this book.
Book Review: The E-Myth (001)
One of my favorite books on business is The E-Myth by Michael E. Gerber. One principle stood out. In this video, I talk about it. I’ll return to this book in the future. In the meantime, feel free to share your take on this book.
Disadvantages of External Copywriters
You will find a lot of reasons why you should work with an external copywriter. To be fair, in this video I share with you the Top 3 reasons why working with external copywriters are a bad idea for your business. This is also a special video. I’m collaborating with my good friend Hugh Hew…
How did you get into Copywriting?
Every copywriter has their unique story on how they came into this profession. Some by design. Others by design. Here’s my story.
Types of Copywriters
There are two types of copywriters in the market. How do you know which one to hire? How do you know which one to be? Allow me to share with you this information so, at the end of the day, you will have a rough idea on working with copywriters.