Because of the intersection, the two terms are often interchanged. Yet policymakers and lawmakers are two different classes of people who have different roles. Different roles also mean they cater to different purposes and stakeholders. Check this video out to see how they are similar and different. ALDRIC TINKER TOYAD is the Copywriter &…
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Who Should You Be Targetting?
Who should you target your communications towards? How would they impact the final decision to buy? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326)…
How Many Revisions is Normal?
Revisions are changes you need to make to a script or piece of work. For the most part, it is a time-consuming exercise. However, it does not have to be daunting when we see it as a conversation based on the work leading towards a better outcome. But how many revisions are considered normal? ALDRIC…
Four Criteria for Solid Target Audience
Sound target market helps planning, execution, and audit easier. How would you know when your target market is sound? Test what you have against these four criteria. Evaluate whether you should proceed with it or redefine them. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
What is “Media Monitoring”?
Media monitoring is a common exercise by businesses and organisations. Why? What is it about? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp…
Let’s Connect on LinkedIn
Happy Harvest Festival! Selamat Hari Gawai Dayak. Gayu Guru Gerai Nyamai, Lantang Senang Nguan Menua. If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and…
What is ‘public relations’?
Public relations, or PR, carries a lot of connotation. It is often associated with media relations. While media relations falls within the domain of PR, it’s not the only area. In this video, I share other areas of PR and how it addresses certain business functions or challenges. ALDRIC TINKER TOYAD is the…
What are ‘stakeholders’?
What are ‘stakeholders’? Why should you care about them? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or Telegram (https://t.me/aldrictoyad). Connect with Advert…
What is your Market Communication accomplishing?
When businesses communicate with their market, what are they trying to do? Are your communications aimed to move your customers along? Or are you adopting a one-size-fits-all approach hoping something would work? Check this video out to know more. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps…
Do You Produce Content for All Markets or Focus on One?
In a recent consult, my friend asked me whether he should create (video) content for all his market segments or focus only on one. It was a lengthy discussion and this 15-minute video is among the key takeaways. May the Fourth be with you! Aldric Tinker Toyad is the Copywriter & Content Strategist…