The goal of marketing communication (advertising/promotion, publicity, and events) is to influence your buyers’ or audiences’ choice. When your cash register successfully rings, it means these activities are successful. What factors are you trying to tackle with your strategy and tactics? What would convert prospects into repeat customers or advocates? ALDRIC TINKER TOYAD…
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Three Sets of Questions to Answer Before You Deploy Your Communications
Before you initiate your marketing communications exercise or campaign, can you answer these questions? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or…
P.E.S.T. & Your Communications
Four external factors impact how, when, and why you are communicating your message to your stakeholders. Ignoring these factors could result in undesired consequences; knowing and respecting them would help give you and your organisation better optics. ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and…
How to Select the Right Media to Communicate Your Message?
Do you want your message to be heard? Then make sure you’re doing it on the platforms and titles which matches your audience. After all, communication is not complete until the message is received and, even better, acted upon. Check out this video to learn more. ALDRIC TINKER TOYAD is the Copywriter & Content…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric
Three Instances to Issue Media Statements
Media statements or press releases are tools commonly used to spread the word through coverage. Often free, there are instances when what you issued would be picked up by different media titles. Here are three common instances where you should issue out Media Statements or Press Releases to generate publicity for your business or organisation….
What are “communications tactics”?
What are “communications tactics”? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through informative and non-manipulative content. Get in touch with Aldric through Whatsapp (https://wa.me/60198831326) or Telegram (https://t.me/aldrictoyad). Connect with Advert Writer & Aldric on LinkedIn,…
What is ‘Communications Strategy’?
Before you deploy tactics with the hopes it would help realise your objectives, have a strategy. While “no strategy” is a strategy, embarking on that can result in poor performance. You’d need a lot of luck to achieve the business, marketing, and communications objectives. What is strategy? Check out this video to discover more. …
Marketing Objectives & Communications Objectives
Besides your annual or periodical goals/objectives, your business needs its own set of marketing objectives and communications. What are these two sets of objectives? Why is it important? ALDRIC TINKER TOYAD is the Copywriter & Content Strategist behind Advert Writer. Advert Writer helps small businesses and professionals raise their visibility and assert their credibility through…
Let’s Connect on LinkedIn
If you have not already, I’d like to invite you to connect with me on LinkedIn. Aldric Tinker Toyad: https://www.linkedin.com/in/aldrictinkertoyad/ Advert Writer: https://www.linkedin.com/company/advertwriter/ On LinkedIn, you will find content published daily. I’d also share other opportunities from my connections and network. Regards, Aldric